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<channel>
	<title>Jason Sack</title>
	<link>http://work.jsnsck.com</link>
	<description>Jason Sack</description>
	<pubDate>Sun, 23 Jan 2011 20:53:36 +0000</pubDate>
	<generator>http://work.jsnsck.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Coach Poppy Project</title>
				
		<link>http://cargocollective.com/jasonsack/Coach-Poppy-Project</link>

		<comments>http://cargocollective.com/jasonsack/following/jasonsack/Coach-Poppy-Project</comments>

		<pubDate>Sun, 23 Jan 2011 20:53:36 +0000</pubDate>

		<dc:creator>Jason Sack</dc:creator>
		
		<category><![CDATA[website, campaign, social media]]></category>

		<guid isPermaLink="false">970065</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/20396/970065/poppy-pattern.png" width="670" height="717" width_o="1400" height_o="1500" src_o="http://payload.cargocollective.com/1/0/20396/970065/poppy-pattern_o.png" data-mid="4657797"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/970065/poppy-gift.png" width="670" height="717" width_o="1400" height_o="1500" src_o="http://payload.cargocollective.com/1/0/20396/970065/poppy-gift_o.png" data-mid="4657768"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/970065/Poppy-Landing-FINAL.png" width="670" height="1125" width_o="1256" height_o="2110" src_o="http://payload.cargocollective.com/1/0/20396/970065/Poppy-Landing-FINAL_o.png" data-mid="4657787"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/970065/Poppy__0002_blog1_905.jpg" width="670" height="707" width_o="905" height_o="956" src_o="http://payload.cargocollective.com/1/0/20396/970065/Poppy__0002_blog1_905_o.jpg" data-mid="4657757"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/970065/Poppy__0003_blog2_905.jpg" width="670" height="707" width_o="905" height_o="956" src_o="http://payload.cargocollective.com/1/0/20396/970065/Poppy__0003_blog2_905_o.jpg" data-mid="4657758"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/970065/Poppy__0004_blog3_905.jpg" width="670" height="707" width_o="905" height_o="956" src_o="http://payload.cargocollective.com/1/0/20396/970065/Poppy__0004_blog3_905_o.jpg" data-mid="4657760"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/970065/COACH Poppy Project.png" width="670" height="1448" width_o="1253" height_o="2709" src_o="http://payload.cargocollective.com/1/0/20396/970065/COACH Poppy Project_o.png" data-mid="4657756"  border="0" align="left"/&#62;

The Coach Poppy Project was a social media campaign and online art project made up of both influential and common bloggers. To join the project, any blogger could sign up for free on the projects home site. They then could chose a unique #hashtag to represent their site in the project. The blogger then received a piece of code that they could copy and paste in their site.

Once the code was installed, a coach poppy pattern would start to grow on their site. The pattern was fueled by tweets and impressions – each tweet with the blogger's #hashtag made the pattern grow longer. Every day for 30 days, a random prize would appear in the pattern on one of the blogger's sites. If a reader of that site claimed the prize, the they and owner of the site won a coach gift card.

At the end of the project, more than 400 bloggers had joined - creating a network of coach and fashion enthusiasts. The grand prize winner – the #1 ranked site for impressions and tweets – won a $2,500 shopping spree with coach.

The Coach Poppy Project was named the best social media campaign of 2010 by a fashion brand.</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Thinkstock</title>
				
		<link>http://cargocollective.com/jasonsack/Thinkstock</link>

		<comments>http://cargocollective.com/jasonsack/following/jasonsack/Thinkstock</comments>

		<pubDate>Sat, 25 Sep 2010 18:16:08 +0000</pubDate>

		<dc:creator>Jason Sack</dc:creator>
		
		<category><![CDATA[branding, moodboard, social media]]></category>

		<guid isPermaLink="false">658582</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/20396/658582/thinkstock1.png" width="670" height="561" width_o="1552" height_o="1300" src_o="http://payload.cargocollective.com/1/0/20396/658582/thinkstock1_o.png" data-mid="3073183"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/658582/thinkstock2.png" width="670" height="561" width_o="1552" height_o="1300" src_o="http://payload.cargocollective.com/1/0/20396/658582/thinkstock2_o.png" data-mid="3073193"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/658582/thinkstock3.png" width="670" height="561" width_o="1552" height_o="1300" src_o="http://payload.cargocollective.com/1/0/20396/658582/thinkstock3_o.png" data-mid="3073204"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/658582/thinkstock4.png" width="670" height="561" width_o="1552" height_o="1300" src_o="http://payload.cargocollective.com/1/0/20396/658582/thinkstock4_o.png" data-mid="3073209"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/658582/thinkstock5.png" width="670" height="561" width_o="1552" height_o="1300" src_o="http://payload.cargocollective.com/1/0/20396/658582/thinkstock5_o.png" data-mid="3073214"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/658582/Thinkstock-Moodboard.png" width="670" height="112" width_o="900" height_o="151" src_o="http://payload.cargocollective.com/1/0/20396/658582/Thinkstock-Moodboard_o.png" data-mid="4658820"  border="0" align="left"/&#62;

Visual strategy moodboard and roadmap for a series of social products and services to support the Thinkstock brand.

@thinkstock
The first of projects to launch under the strategic roadmap was part of the Thinkstock Inspires series. @thinkstock curated and posted links to inspirational content on the internet. Additionally, @thinkstock operated as a free image finding service. To launch both of these services, we created a URL shortener and toolbar that was attached to each link posted to @thinkstock.

&#60;img src="http://payload.cargocollective.com/1/0/20396/658582/00-Inspires-v22.png" width="670" height="1060" width_o="1200" height_o="1900" src_o="http://payload.cargocollective.com/1/0/20396/658582/00-Inspires-v22_o.png" data-mid="4658156"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/658582/00-Inspires-v22-thanks.png" width="670" height="1060" width_o="1200" height_o="1900" src_o="http://payload.cargocollective.com/1/0/20396/658582/00-Inspires-v22-thanks_o.png" data-mid="4658289"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/658582/toolbar2-v7.png" width="670" height="565" width_o="1287" height_o="1087" src_o="http://payload.cargocollective.com/1/0/20396/658582/toolbar2-v7_o.png" data-mid="4658165"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Ovation</title>
				
		<link>http://cargocollective.com/jasonsack/Ovation</link>

		<comments>http://cargocollective.com/jasonsack/following/jasonsack/Ovation</comments>

		<pubDate>Fri, 24 Sep 2010 01:28:35 +0000</pubDate>

		<dc:creator>Jason Sack</dc:creator>
		
		<category><![CDATA[branding, identity, moodboard]]></category>

		<guid isPermaLink="false">655223</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/20396/655223/Ovation-1.png" width="670" height="357" width_o="1500" height_o="800" src_o="http://payload.cargocollective.com/1/0/20396/655223/Ovation-1_o.png" data-mid="3056650"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/655223/Ovation-2.png" width="670" height="357" width_o="1500" height_o="800" src_o="http://payload.cargocollective.com/1/0/20396/655223/Ovation-2_o.png" data-mid="3056653"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/655223/Ovation-3.png" width="670" height="357" width_o="1500" height_o="800" src_o="http://payload.cargocollective.com/1/0/20396/655223/Ovation-3_o.png" data-mid="3056657"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/655223/Ovation-4.png" width="670" height="357" width_o="1500" height_o="800" src_o="http://payload.cargocollective.com/1/0/20396/655223/Ovation-4_o.png" data-mid="3056662"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/655223/Ovation-5.png" width="670" height="357" width_o="1500" height_o="800" src_o="http://payload.cargocollective.com/1/0/20396/655223/Ovation-5_o.png" data-mid="3056663"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/655223/Ovation-6.png" width="670" height="357" width_o="1500" height_o="800" src_o="http://payload.cargocollective.com/1/0/20396/655223/Ovation-6_o.png" data-mid="3056665"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/655223/ovation.png" width="670" height="59" width_o="900" height_o="80" src_o="http://payload.cargocollective.com/1/0/20396/655223/ovation_o.png" data-mid="4658867"  border="0" align="left"/&#62;

Visual strategy moodboard and identity. Logo refresh.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>The Internet Is Big</title>
				
		<link>http://cargocollective.com/jasonsack/The-Internet-Is-Big</link>

		<comments>http://cargocollective.com/jasonsack/following/jasonsack/The-Internet-Is-Big</comments>

		<pubDate>Mon, 01 Feb 2010 04:52:55 +0000</pubDate>

		<dc:creator>Jason Sack</dc:creator>
		
		<category><![CDATA[personal project]]></category>

		<guid isPermaLink="false">246899</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/20396/246899/BIG.png" width="670" height="402" width_o="1000" height_o="600" src_o="http://payload.cargocollective.com/1/0/20396/246899/BIG_o.png" data-mid="1057112"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246899/BIGGER.png" width="670" height="670" width_o="1200" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20396/246899/BIGGER_o.png" data-mid="1057114"  border="0" align="left"/&#62;
Well, the internet is HUGE. The Internet Is Big is visual bookmark browsing for del.icio.us users. Every day us internetters are tagging, saving and (re)publishing links, blogs, images, videos and other content. I got sick of trying remembering what the link I tagged the day before was called, when I knew what the page looked like. I built this little tool to help. It’s TOTALLY still in beta, so don’t break it too badly.

my internet / your internet
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20396/246899/prt_BIG-thumb.png" />

	</item>
		
		
	<item>
		<title>Target Web Applications</title>
				
		<link>http://cargocollective.com/jasonsack/Target-Web-Applications</link>

		<comments>http://cargocollective.com/jasonsack/following/jasonsack/Target-Web-Applications</comments>

		<pubDate>Mon, 01 Feb 2010 04:33:20 +0000</pubDate>

		<dc:creator>Jason Sack</dc:creator>
		
		<category><![CDATA[web application, website, target]]></category>

		<guid isPermaLink="false">246905</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/20396/246905/target-01-Dashboard-VENDOR.png" width="670" height="542" width_o="1020" height_o="826" src_o="http://payload.cargocollective.com/1/0/20396/246905/target-01-Dashboard-VENDOR_o.png" data-mid="1056928"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246905/02-Opportunity-Merchant.png" width="670" height="1182" width_o="1020" height_o="1800" src_o="http://payload.cargocollective.com/1/0/20396/246905/02-Opportunity-Merchant_o.png" data-mid="1059169"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246905/target-04-Users.png" width="670" height="558" width_o="1020" height_o="850" src_o="http://payload.cargocollective.com/1/0/20396/246905/target-04-Users_o.png" data-mid="1056933"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246905/pcc_home.png" width="670" height="548" width_o="1100" height_o="900" src_o="http://payload.cargocollective.com/1/0/20396/246905/pcc_home_o.png" data-mid="4656751"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246905/pcc_results-lightbox-chat.png" width="670" height="548" width_o="1100" height_o="900" src_o="http://payload.cargocollective.com/1/0/20396/246905/pcc_results-lightbox-chat_o.png" data-mid="4656752"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246905/pcc_results-lightbox.png" width="670" height="548" width_o="1100" height_o="900" src_o="http://payload.cargocollective.com/1/0/20396/246905/pcc_results-lightbox_o.png" data-mid="4656755"  border="0" align="left"/&#62;
Various corporate process web applications for Target, designed with Catalyst Studios.</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/20396/246905/prt_target-thumb.png" />

	</item>
		
		
	<item>
		<title>Sephora Claus</title>
				
		<link>http://cargocollective.com/jasonsack/Sephora-Claus</link>

		<comments>http://cargocollective.com/jasonsack/following/jasonsack/Sephora-Claus</comments>

		<pubDate>Mon, 01 Feb 2010 04:31:23 +0000</pubDate>

		<dc:creator>Jason Sack</dc:creator>
		
		<category><![CDATA[website, campaign, social media]]></category>

		<guid isPermaLink="false">246896</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/20396/246896/02-SephoraClaus-v3.png" width="670" height="526" width_o="1400" height_o="1100" src_o="http://payload.cargocollective.com/1/0/20396/246896/02-SephoraClaus-v3_o.png" data-mid="1056535"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246896/02-SephoraClaus-v3-2.png" width="670" height="526" width_o="1400" height_o="1100" src_o="http://payload.cargocollective.com/1/0/20396/246896/02-SephoraClaus-v3-2_o.png" data-mid="1056539"  border="0" align="left"/&#62;

With the holidays coming up, Sephora came to POKE for online promotion and social outreach ideas. 'Sephora Claus' was the voice of Sephora for the busiest shopping month of the year. She granted one wish per day chosen from those that posted to Twitter what they wished for from Sephora for the holiday season. Some people wished for a Delorean, but that's just the Internet for ya. In the end, over 50,000 wishes were made.

www.sephoraclaus.com</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/20396/246896/prt_02-SephoraClaus-v3thumb.png" />

	</item>
		
		
	<item>
		<title>Cigar World</title>
				
		<link>http://cargocollective.com/jasonsack/Cigar-World</link>

		<comments>http://cargocollective.com/jasonsack/following/jasonsack/Cigar-World</comments>

		<pubDate>Mon, 01 Feb 2010 03:55:55 +0000</pubDate>

		<dc:creator>Jason Sack</dc:creator>
		
		<category><![CDATA[moodboard, branding]]></category>

		<guid isPermaLink="false">247326</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/20396/247326/CW-moodboard-brands.jpg" width="646" height="4096" width_o="646" height_o="4096" src_o="http://payload.cargocollective.com/1/0/20396/247326/CW-moodboard-brands_o.jpg" data-mid="1056319"  border="0" align="left"/&#62;

Branding moodboard that set the visual language of the social cigar enthusiast website, cigarworld.com</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/20396/247326/prt_CW-moodboard-brandsthumb.png" />

	</item>
		
		
	<item>
		<title>Dyson Air Multiplier</title>
				
		<link>http://cargocollective.com/jasonsack/Dyson-Air-Multiplier</link>

		<comments>http://cargocollective.com/jasonsack/following/jasonsack/Dyson-Air-Multiplier</comments>

		<pubDate>Mon, 01 Feb 2010 03:52:56 +0000</pubDate>

		<dc:creator>Jason Sack</dc:creator>
		
		<category><![CDATA[website, product launch]]></category>

		<guid isPermaLink="false">246885</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/20396/246885/dyson1.png" width="670" height="378" width_o="1240" height_o="700" src_o="http://payload.cargocollective.com/1/0/20396/246885/dyson1_o.png" data-mid="1056790"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246885/dyson2.png" width="670" height="378" width_o="1240" height_o="700" src_o="http://payload.cargocollective.com/1/0/20396/246885/dyson2_o.png" data-mid="1056791"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246885/dyson3.png" width="670" height="378" width_o="1240" height_o="700" src_o="http://payload.cargocollective.com/1/0/20396/246885/dyson3_o.png" data-mid="1056792"  border="0" align="left"/&#62;
Dyson came to POKE to help launch their latest awesome product: a blade-less fan. Somehow, we convinced them all they needed was the Internet (and a few friends to get things rolling). Dyson purchased zero advertising for this product launch. This site tracks all conversation, video, pictures and reviews posted about the Dyson Air Multiplier.

www.dysonairmultiplier.com</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/20396/246885/prt_dyson1.png" />

	</item>
		
		
	<item>
		<title>Websites</title>
				
		<link>http://cargocollective.com/jasonsack/Websites</link>

		<comments>http://cargocollective.com/jasonsack/following/jasonsack/Websites</comments>

		<pubDate>Mon, 01 Feb 2010 01:23:35 +0000</pubDate>

		<dc:creator>Jason Sack</dc:creator>
		
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">246881</guid>

		<description> &#60;img src="http://payload.cargocollective.com/1/0/20396/246881/04-sciencealliance.png" width="670" height="781" width_o="1200" height_o="1400" src_o="http://payload.cargocollective.com/1/0/20396/246881/04-sciencealliance_o.png" data-mid="1054204"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246881/03-sciencealliance.png" width="670" height="725" width_o="1200" height_o="1300" src_o="http://payload.cargocollective.com/1/0/20396/246881/03-sciencealliance_o.png" data-mid="1054259"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246881/02-sciencealliance.png" width="670" height="670" width_o="1200" height_o="1200" src_o="http://payload.cargocollective.com/1/0/20396/246881/02-sciencealliance_o.png" data-mid="1054262"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246881/giraffe1.png" width="670" height="572" width_o="1094" height_o="934" src_o="http://payload.cargocollective.com/1/0/20396/246881/giraffe1_o.png" data-mid="4656805"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246881/giraffe2.png" width="670" height="572" width_o="1094" height_o="934" src_o="http://payload.cargocollective.com/1/0/20396/246881/giraffe2_o.png" data-mid="4656808"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246881/giraffe3.png" width="670" height="572" width_o="1094" height_o="934" src_o="http://payload.cargocollective.com/1/0/20396/246881/giraffe3_o.png" data-mid="4656809"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246881/giraffe4.png" width="670" height="572" width_o="1094" height_o="934" src_o="http://payload.cargocollective.com/1/0/20396/246881/giraffe4_o.png" data-mid="4656811"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246881/01-Home.png" width="670" height="390" width_o="1200" height_o="700" src_o="http://payload.cargocollective.com/1/0/20396/246881/01-Home_o.png" data-mid="4656860"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246881/02-01-Weddings.png" width="670" height="390" width_o="1200" height_o="700" src_o="http://payload.cargocollective.com/1/0/20396/246881/02-01-Weddings_o.png" data-mid="4656868"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/20396/246881/03-WhoWeAre.png" width="670" height="390" width_o="1200" height_o="700" src_o="http://payload.cargocollective.com/1/0/20396/246881/03-WhoWeAre_o.png" data-mid="4656871"  border="0" align="left"/&#62;
Various website designs.</description>
		
		<excerpt></excerpt>

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